SFR Games


The Ultimate Strength and Endurance Challenge Testing Your Strength, Fitness, and Resiliency

The SFR games was created as the ultimate challenge for ambitious athletes and fitness enthusiasts looking to conquer an incredible physical endeavour. And in the process work towards becoming their strongest, fittest most resilient self.

It’s no secret that complacency and comfort are leading our society in the wrong direction. We’re becoming weaker, softer, fatter and more fragile than ever. Injuries are up. Obesity is on the rise and mental health issues are an epidemic of its own. I equate these issues largely to the senseless mass messaging of avoiding challenge. What horrible advice. The research is quite decisive, showing that challenge and persistence leads to a greater sense of well-being and an enhanced quality of life.

Challenge gives us meaning, purpose and an opportunity to grow.

Challenge strengthens us. Empowers us. Teaches us. Makes us better.

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The SFR Games is a unique fitness challenge. Unlike other popular fitness challenges like Spartan Races, Tough Mudders and Cross Fit, The SFR games was constructed in a manner that aligns itself with how the body should be training year round; a manner in which we train to achieve adaptation (stronger, faster, more muscle, less pain), push and pull heavy objects, while also having the power and stamina to achieve basic fundamental strength and endurance standards that I believe a well-rounded strong human should be able to achieve. The caveat with the SFR Games is we get to put ALL OF IT to the test in 1 giant athletic competition.

Yes, The SFR Games is a competition. For some this means a competition against other great athletes. For others, it’s a competition against themselves, where simply training and being able to complete such a challenge is the biggest win of all. To be transparent, being able to complete the SFR Games means you have a very high level of general fitness. You don’t have to be world class athlete to get through it, but it is something I want people to have to train for. For highly conditioned, well-rounded individuals, the competition against other elite competitors will push them to a new standard of fitness.

I ask you not to be intimidated, but excited.

I ask you not to be nervous, but driven.

I ask you not to be complacent, but growth minded.

I ask you not to be average, but to stand out from the crowd.

View the SFR Games as an opportunity to do something empowering for yourself, and to become the person who can hold their head up high saying I wasn’t scared to go outside my comfort zone and achieve something only the top 10% of the world can do.

Your path to Strong, Fit & Resilient is here.

I cannot wait to launch the inaugural SFR Games June 3, 2023.


Skills to train for:

  • 5 km run
  • Pull-ups
  • Push-ups
  • Heavy carries (Farmer, bear hug, front-rack etc.)
  • Heavy sled work (strong legs – glutes, hamstrings, quads)
  • Explosive Power
  • Strength-endurance
  • A high degree of absolute strength
  • Posterior chain durability
  • Core training